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Emotional Response to Auditory and Visual Stimuli

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Title	Emotional Response to Auditory and Visual Stimuli
Author	Pitchforth, Amy
Abstract	Emotion can be studied by measuring physiological, behavioral, and verbal responses to specific stimuli. In current research, it is most common to use visual stimuli to measure the emotional response. One of the most common sets of stimuli used for this purpose is the International Affective Picture Systems (IAPS). An additional set of stimuli, the International Affective Digital Sounds (IADS), was created to be an auditory equivalent of the IAPS. The present study sought to compare the emotional response (measured with Heart Rate, Skin Conductance, and a self-report measure of emotion called the SAM) to sounds from the IADS and images from the IAPS. The self-report measure has participants rate each stimulus for arousal, valence, dominance, and interestingness by using a nine point scale anchored at one end by calm, unpleasant, not in control, and boring and at the other by excited, pleasant, in full control, and riveting, respectively. The present study also looked at differences in emotional response to sounds and images when they were presented in a pure block (all images and then all sounds or reverse) compared to a mixed block (a block of sounds and images, followed by a block of sounds and images). There were a total of 40 participants (34 female, 4 male; mean age 27.08), all of whom were recruited from a local university. Results revealed a significant difference (p <.05) in the heart rate and skin conductance response to sounds versus images. There was also a significant (p <.05) difference in self-reported arousal and dominance to images and sounds. Furthermore, there was a significant difference (p <.05) between the Pure Stimulus and Mixed Stimulus groups for heart rate and self-reported arousal and dominance. Results from this study do not support the theory that auditory and visual stimuli evoke similar physiological and self-reported emotional responses. Results also suggest that stimulus presentation may play a role in the observed or perceived difference in emotional response.
Discipline	General Psychology
Department	Psychology
School	School of Science and Technology
Advisor	Ropacki, Susan A.
Degree Name	Master of Arts
Degree Level	M.A.
Year Degree Awarded	2010
Date (Title Page)	2010-12
Language	English
Subject - LCSH	Emotional intelligence
Subject - Local	Auditory stimuli; Visual stimuli; Emotional response
Type	Thesis
Page count	46 p.
Digital format	Application/PDF
Digital Publisher	Loma Linda University Libraries
Copyright	Author
Usage Rights	This title appears here courtesy of the author, who has granted Loma Linda University a limited, non-exclusive right to make this publication available to the public. The author retains all other copyrights.
Citation Information	To cite the digital version, include its Reference URL, found by following the link in the gray header above the digital file.
Collection	Loma Linda University Electronic Theses & Dissertations
Collection Website	http://archives.llu.edu/colls/lludis
Repository	Loma Linda University. Del E. Webb Memorial Library. University Archives

Title	Page 1
Full Text	LOMA LINDA UNIVERSITY School of Science and Technology in conjunction with the Faculty of Graduate Studies ____________________ Emotional Response to Auditory and Visual Stimuli by Amy Pitchforth ____________________ A Thesis submitted in partial satisfaction of the requirements for the degree of Master of Arts in General Psychology ____________________ December 2010

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